DO YOU BELIEVE IN ASTROLOGY?

Trust me. There’s a marketing connection!

ASTROLOGY: What is it? Why the new-gen doesn’t follow astrology leading to generational clashes.

The definition and I paraphrase: The supposed effect of the movement of stars and planets on humans, their affairs, and events therein.

Is it all superstition or extrapolation of historical data: Causalities and correlations?

“Oh, that’s not for me. I’m a modern man.” Says the normal man, or the one who indulges in close compliance! While being outwardly aloof.

We know who we are.

Here’s a conversation between me and the imaginary you:

Q: When do you put up your Linkedin posts?

A: Between 10–11 AM on Mon, Wed, and Fri.

Q: What about Facebook?

A: 4–6 PM midweek and Saturdays.

Q: Blog updates

A: I have a specific schedule.

Q: Why?

A: My social media consultant said it is the best time to put such a post for maximum engagement.

Q: Do you then track it through to see if it happens?

A: I did for the first few posts. Then, it dropped off.

Q: You still talk a lot about this “optimal time” to your friends…?

A: Yeah. Sure. I do. (As if I am an expert).

So, these social media consultants relying on data (from a previous exercise, in a different time slot) follow a standard playbook.

And advise you and me to do certain things in a certain way, at a particular time → all because it “will” turn out to be good.

Aren’t they then the new age astrologers, spewing Gyan and influencing opinions, and at times, actions?

Disclaimer: I am NOT speaking for or against astrology or any social media advisor.

And what influences work on us, directly and in the subconscious?

Pravin Shekar is an outlier marketer, parallel entrepreneur and a raconteur.

Pravin is the author of seven books: Devil Does Care, Marketing lessons from Mythology, Getting paid to speak, a Virtual Summit Playbook, Climb your way out of hell & a collection of travel pics/romantic poems, and stories from the heart!

#Marketing #Entrepreneur #Awareness #Strategy #Outlier #Outliermarketing #micromarketer #idea #tribe #Books #krux108 #PravinShekar #OutlierPravin

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